At Walloon Lake Association and Conservancy, we work diligently to preserve the best that northern Michigan has to offer – our beloved lake and its tributaries, and the scenic forested hills that make our region unique.
As a small but effective 501(c)3 nonprofit organization, we rely on financial support from businesses to fulfill our mission of delivering Walloon Lake, a place where people and nature thrive, to the next generations through the power of conservation.
NEW IN 2026: We’ve refreshed our Business Sponsor Program! In addition to showcasing your advertisements in our popular annual directory, we’re now offering additional digital marketing benefits across our social media platforms, website, Wallooner newsletter, and our rebranded email newsletter, The Walloon Wave, that will elevate your brand and positively associate your business with our well-regarded nonprofit conservation organization.
Watershed Sponsor
- Full page advertisement in the annual directory, with priority placement such as inside front cover, inside back cover, or in front of our watershed map
- Logo and link to business page on WLAC’s website
- Large logo in the Wallooner as a Business Sponsor 3x per year
- Business name mention in one email newsletter as a new or renewed Business Sponsor
- 4x social media posts with tags per year on social media
- Mention by Executive Director at the annual meeting in August with dedicated slide and business logo
Lake Sponsor
- Full page advertisement in the annual directory
- Medium size logo in the Wallooner as a Business Sponsor 3x per year
- Logo and link to business page on WLAC’s website
- Business name mention in one email newsletter as a new or renewed Business Sponsor
- 3x social media posts with tags per year on social media
Headwaters Sponsor
- Half page advertisement in the annual directory
- Link to business page on WLAC’s website
- Business name in the Wallooner as a Business Sponsor 3x per year
- 2x social media posts with tags per year on social media
Tributary Sponsor
- Quarter page advertisement in the annual directory
- Business name listing on WLAC’s website
- 1x social media posts with tags per year on social media
WLAC Reach and Engagement
- 3,500+ email newsletter subscribers
- 1,600+ Facebook followers and 1,700+ Instagram followers
- 1,000+ website views per year
- 800+ WLAC members receive our annual directory each year
- 800+ WLAC members receive print copies of our Wallooner newsletter three times per year
- 75+ WLAC members attend our annual meeting each year
If you have any questions, please feel free to reach out to the WLAC Office at (231) 535-6112 or wlac@walloon.org.